TL;DR
Role
Duration
Scope
Context
Problem
Street food is a beloved part of Indian culture, known for its diversity and rich flavors. However, there are several challenges that customers face when trying to access street food:
Difficulty in Locating Vendors
Inconsistent Food Quality and Hygiene
Lack of Vendors Background
Limited Payment Options
Goal
To create an intuitive, user-friendly mobile application that:
Make discovering and ordering street food easy and reliable.
Ensure consistent food quality and hygiene through verified vendors.
Provides a variety of secure payment options.
Provide background info & authenticty of the vendor
Roles and Responsibilities
Empathize
Understand the needs, motivations, and pain points of street food enthusiasts in India.
User research - Surveys, observational studies and interviews
User personas - represent different segments of the target audience.
Pain points - Identify and prioritize key factors
Ideate
Generate innovative design solutions that address identified user needs and pain points.
Brainstorm - Sketch ideas, create concepts.
Evaluate - Select the best concepts, improvise existing data.
Develop - Create wireframes and low fidelty prototypes
Design
Build and test higher fidelity prototypes to validate design assumptions.
User flow - Simulate the interactions of users, and gather feedback
Prototype - Create Hi-Fidelty prototypes and mockups
Test - Usability testing and heuristic evaluations
Qualitative Research
Quantitative Research
Competitor’s Ananlysis
User Personas
Akhil Sharma 24
Education - B.Com
Hometown - Delhi
Family - Single/lives alone
Occupation - Media comm. Intern
“I don’t have time for breakfasts or meal preps, I just need a quick meal before I get to work asap ”
Goals
Make a lasting impression in the company by showing his punctuality.
To minimise time used in meal preps & basic needs.
To live an active lifestyle and enjoy his work.
To find clean and reputable street food vendors, receive timely deliveries, and have a wide variety of options to choose from.
Frustrations
Lack of time to cook meals or eat out.
Financial constraints to order food which he deems costly.
Lack of options to eat in the office.
Inconsistent food quality, hygiene concerns, limited digital payment options, and long wait times.
User Personas
Rajesh Bhatia 61
Education - MBA
Hometown - Ahmedabad
Family - Married
Occupation - Retired
“I love street food, I miss those days with my friends when we used to meet over a cup of chai! I wish i could relive those days.”
Goals
“I am old now, and have arthritis, I wish I could walk outside and buy what i want”.
To enjoy his life, be disease free and be happy.
To break-free from his monotonous lifestyle and find happiness in little things
To learn ordering food online, and check out various street food options.
Frustrations
Inaccessibilty to Street food from home.
Very low digital literacy, eager to learn.
“Its so difficult to make an order online”
Difficulty in locating trustworthy vendors, lack of variety in online street food options, and uncertain delivery times.
User Journey Map
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